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  • ·De Beers Shadows Diamond Bracelet by Paul Scala
Brand
De Beers
ProjectShadows
A delicate diamond tennis bracelet floats in sharp focus against a high-contrast, blurred black-and-white silhouette background.

De Beers Shadows 2025

Associated creatives

Paul Scala
Paul ScalaPhotographer
Naomi Miller
Naomi MillerFashion Editor/Stylist
Richard Pang
Richard PangArt Director
Jimmy Owen Jones
Jimmy Owen JonesMakeup Artist
Keith Driscoll
Keith DriscollVideographer
Candice Shepstone
Candice ShepstoneModel

Tags

floating diamond braceletdiamond braceletdiamond tennis bracelettennis braceletsilver braceletdiamond jewelleryfine jewellery

Description

Created for the De Beers 'Shadows' campaign photographed by Paul Scala and art directed by Richard Pang, this visual features a slender diamond tennis bracelet suspended in sharp focus. The jewellery piece arcs dynamically through the center of the frame, showcasing fine diamond pave detailing and metallic settings. In the background, soft-edged, high-contrast monochrome silhouettes create an abstract study of light and dark. The composition utilizes extreme depth of field and a minimalist black-and-white palette to accentuate the floating luxury accessory.

Style

Vertical, Commercial, Monochrome, Minimalist

Industries

Jewellery

Color

Silver (metallic) (100%)

Context

Advertising Campaign