De Beers Shadows 2025
Associated creatives
Tags
Description
A close-up profile portrait of model Candice Shepstone showcasing an elaborate gold and diamond statement earring for the De Beers 'Shadows' campaign. Photographed by Paul Scala with art direction by Richard Pang and styling by Naomi Miller, the shot uses dramatic chiaroscuro lighting to cast deep shadows across the model's head while spotlighting the contours of her face and ear. She wears minimal, glowing makeup created by Jimmy Owen Jones with her dark hair neatly tucked behind her ear to highlight the organic, branching silhouette of the fine jewellery piece.
Style
Editorial, Vertical, Moody, Polished
Techniques
Low-key / chiaroscuro
Industries
Jewellery
Color
Off-Black (50%)
Gold (30%)
Background
Black Seamless
Context
Advertising Campaign