De Beers Shadows 2025
Associated creatives
Tags
Description
A soft-focus, black-and-white portrait captures model Candice Shepstone in profile against a dark, minimalist background for the De Beers Shadows campaign. Photographed by Paul Scala with styling by Naomi Miller and art direction by Richard Pang, the composition utilizes extreme bokeh and shallow depth of field to render the human form ethereal while isolating the reflective facets of a diamond earring. The low-key chiaroscuro lighting emphasizes luminous specular highlights on the jewelry against shadowy contours of the bare shoulder and jawline.
Style
Artistic, Vertical, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Jewellery
Background
Black Seamless
Context
Advertising Campaign