De Beers Shadows 2025
Associated creatives
Tags
Description
A high-contrast black-and-white studio photograph created for the De Beers 'Shadows' campaign, photographed by Paul Scala. A geometric diamond cuff bracelet is positioned around the wrist of an arm and hand casting a sharp black silhouette against a bright white background. To the right, the soft-focus silhouette profile of model Candice Shepstone frames the composition. Styled by Naomi Miller with art direction by Richard Pang, the image uses minimalist graphic shadowplay to highlight the brilliant craftsmanship of the fine jewellery.
Style
Vertical, Commercial, Monochrome, Minimalist
Techniques
High-key
Industries
Jewellery
Color
Silver (metallic) (50%)
Jet Black (50%)
Background
White Seamless, Residential Building
Context
Advertising Campaign