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  • ·De Beers Shadows Jewellery Campaign by Paul Scala
Brand
De Beers
ProjectShadows
Silhouette of a woman profile with luxury diamond rings placed along the chin and neck line against a pale grey background.

De Beers Shadows 2025

Associated creatives

Paul Scala
Paul ScalaPhotographer
Naomi Miller
Naomi MillerFashion Editor/Stylist
Richard Pang
Richard PangArt Director
Jimmy Owen Jones
Jimmy Owen JonesMakeup Artist
Keith Driscoll
Keith DriscollVideographer
Candice Shepstone
Candice ShepstoneModel

Tags

diamond ringsluxury diamond jewellerydiamond ringfine jewelleryfemale silhouettewoman shadow silhouetteprofile silhouettewoman silhouette

Description

Captured by photographer Paul Scala for the De Beers 'Shadows' campaign, this striking graphic composition juxtaposes high-contrast shadow with fine jewellery. A sharp silhouette of model Candice Shepstone in profile is cast against an off-white studio surface. Luxury diamond rings are arranged along the edge of the jawline and neck, casting precise miniature cast shadows. Art directed by Richard Pang and styled by Naomi Miller, the shot uses a minimalist aesthetic to highlight the brilliance of each diamond piece.

Style

Editorial, Vertical, Minimalist, Graphic

Techniques

Hard Light

Industries

Jewellery

Color

Jet Black (80%)
Silver (metallic) (20%)

Background

White Seamless, House

Context

Advertising Campaign