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  • ·De Beers Shadows Jewellery Campaign by Paul Scala
Brand
De Beers
ProjectShadows
Model wearing a diamond necklace and drop earring with motion blur against a bright studio background.

De Beers Shadows 2025

Associated creatives

Paul Scala
Paul ScalaPhotographer
Naomi Miller
Naomi MillerFashion Editor/Stylist
Richard Pang
Richard PangArt Director
Jimmy Owen Jones
Jimmy Owen JonesMakeup Artist
Keith Driscoll
Keith DriscollVideographer
Candice Shepstone
Candice ShepstoneModel

Tags

diamond necklacediamond collar necklacehigh jewellerydiamond drop earringdrop earringdiamond earringcandice shepstonemodel posingwoman wearing high jewellery

Description

A close-up fashion portrait for De Beers' Shadows project photographed by Paul Scala. Model Candice Shepstone is styled in a high-neck black top paired with a luminous diamond collar necklace and a linear drop earring. Deliberate motion blur and long exposure drag across the face and fine jewellery create ethereal light trails against a clean, pale background.

Style

Horizontal, Commercial, Surreal, Minimalist

Techniques

Long exposure

Industries

Jewellery

Color

Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign