Dax Dasilva Brand Identity 2020

Description

A street-level wheatpaste poster installation displays a collage of cultural and branding graphics on a dark surface, partially framed by green foliage at the top left. The central columns feature vibrant green and coral-pink posters for Age of Union with mountain illustrations and the text Igniting the Changemaker. Flanking the central graphics are a dark burgundy poster on the left with profile portraits and festival dates, and repeat posters for the Montreal International Film Black on the right featuring a portrait of a person in a patterned headwrap. The composition captures urban poster layering with visible seams, creases, and textures across the pasted paper.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Spray paint / graffiti

Color

Background

Street

Context

Advertising Campaign, Out of Home (OOH)