Dax Dasilva

Feb 2020

The brand identity for Age of Union, spearheaded by Dax Dasilva, manifests as a masterclass in editorial minimalism and high-contrast graphic design. Developed with the precise eye of Baillat Studio, the project transcends traditional book design to create a cohesive ecosystem of visual language. The aesthetic is anchored by a deliberate, high-impact color palette, where deep forest green serves as a sophisticated foundation for the vibrant, saturated neon orange accents that define the brand. By utilizing techniques such as emboss and deboss lettering, alongside clean typography and strategic color blocking, the work transforms printed media into a tactile experience. Each composition, whether presented through flat-lay photography or 3D render/CGI, emphasizes symmetry and deliberate spatial arrangement. The design language extends from the book’s structure—notably the integrated fabric bookmarks and orange-tinted page edges—to broader applications like outdoor wheat-pasted posters and refined packaging. By prioritizing structural clarity, the project leans into a modern, academic sensibility that balances the weight of its content with an ethereal, artistic touch. The result is a bold, professional identity that reads as both archival and urgent, ensuring that every design choice, from the soft lighting of the studio shots to the sharp, geometric icons, reinforces the core ethos of the brand as a powerful, unified voice in the contemporary landscape.

Commercial, Commercial, Artistic, Artistic

Typography, Typography

Digital Media & Publishers, Digital Media & Publishers, Media & Entertainment, Media & Entertainment