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ProjectBrand Identity
Black and white billboard for Sundays at The Triple Nickel featuring three sequential close-ups of a musician playing a trumpet.

Brand Identity 2020

Associated creatives

Forth + Back
Forth + BackGraphic Design

Tags

billboard advertisementbillboardadvertisementmusician playing trumpetmusiciantrumpet playerblack and white posterposter

Description

This image presents an outdoor billboard advertisement mounted on a weathered white wall against an urban brick backdrop. The black and white poster, created for Crown Royal's Brand Identity project, features three sequential panels showing close-up views of a musician playing a trumpet. Elegant serif typography reads Sundays at The Triple Nickel, accompanied by smaller production credits and brand logos. The composition captures the high-contrast graphic design of the campaign paste-up displayed on a textured city street exterior.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography, Spray paint / graffiti

Industries

Alcoholic Beverages

Color

Jet Black (70%)
Pure White (30%)

Background

Street

Context

Out of Home (OOH)