Crown Royal Brand Identity 2020

Description

An open hardcover book lies flat against a dark background, revealing custom endpapers designed for Crown Royal by Forth + Back as part of a Brand Identity project. The dark purple endpaper surface is densely covered with a repeating pattern of stylized purple illustrations, typography, and iconography including NYC lettering, crown motifs, bottle outlines, and coin stamps. The layout is clean and centered, showcasing the graphic pattern across both the left and right pages of the open book spread. The visual treatment employs a rich purple and dark grey palette with a matte texture.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

Brand Film / Corporate Video