Crown Royal Brand Identity 2020

Description

This brand identity presentation features the purple fabric-textured cover and spine of a book titled The Triple Nickel for Crown Royal, designed by Forth + Back. The front cover showcases white embossed typography, including decorative numbering and the phrase Sundays at, alongside a vertical inset photograph of an elderly woman standing outdoors among white flowers. The spine displays prominent vertical lettering reading The Triple Nickel. The back cover features subtle debossed coin motifs in the top corner and branding details near the bottom. The entire composition is captured against a dark, neutral background, highlighting the rich purple hue and tactile texture of the book binding.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Typography, Emboss & Deboss

Industries

Alcoholic Beverages

Color

Background

Metal Texture

Context

Advertising Campaign, Website / Web