Coperni Holiday 2024 Ad Campaign 2024

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This vertical portrait features a small brown dog wearing a silver ribbon around its neck, captured for Coperni's Holiday 2024 ad campaign. The dog is shown with its mouth open in a panting expression against a dark, softly lit background. The campaign was directed by Studio L’Etiquette, with creative direction by Sébastien Meyer, Arnaud Vaillant, Kevin Tekinel, and Charles Levai, and set design by 5inq Studio. The visual employs warm lighting with a grainy, film-like texture and features bold white typography overlaying the center.