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BrandCoperni
ProjectHoliday 2024 Ad Campaign
Close-up portrait of a dark brown Labrador retriever dog with amber eyes against a blurred background.

Coperni Holiday 2024 Ad Campaign 2024

Associated creatives

Sébastien Meyer and Arnaud Vaillant
Sébastien Meyer and Arnaud VaillantCoperni Creative Directors
Kevin Tekinel and Charles Levai
Kevin Tekinel and Charles LevaiCreative Directors
Studio L’Etiquette
Studio L’EtiquetteDirector
5inq Studio
5inq StudioSet Designer
Rémy Sausset
Rémy SaussetSet Design Assisstant
Abigail Wilson
Abigail WilsonScript Writer
Division Global
Division GlobalProduction
Mathilde Matteucci
Mathilde MatteucciImage Director
Pippa
PippaModels
Tupac
TupacModels
Harry
HarryModels
Neo
NeoModels
and Prosper
and ProsperModels

Tags

chocolate labrador retrieverlabrador retrieverchocolate labradordog portraitbrown dog

Description

This vertical portrait features a close-up of a dark brown Labrador retriever with expressive amber eyes looking directly toward the camera. The dog's rich, textured coat fills the frame with warm tones under soft lighting. Overlaying the image is the white script logo for Coperni, alongside centered text at the bottom reading "HAVE A BITCHIN' HOLIDAY SEASON! Copyright (C) Coperni 2024". The campaign was produced under the creative direction of Sébastien Meyer, Arnaud Vaillant, Kevin Tekinel, and Charles Levai, with direction by Studio L’Etiquette and set design by 5inq Studio.

Style

Vertical, Commercial, Desaturated, Warm

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Chocolate (90%)

Context

Advertising Campaign