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Brand
The Animals
ProjectLaunch Campaign
Split image showing a brown dog on the left and a long-haired man on the right, both wearing identical white collars on a white background.

The Animals Launch Campaign 2022

Associated creatives

Georges Antoni
Georges AntoniPhotographer
Sarah Starkey
Sarah StarkeyFashion Stylist
Linda Jefferyes
Linda JefferyesMake-up Artist
Daren Borthwick
Daren BorthwickHairstylist
The Artist Group
The Artist GroupProduction

Tags

brown dogdog wearing white collarlong haired manman wearing white collarwhite collardogman

Description

This launch campaign image for The Animals, photographed by Georges Antoni with styling by Sarah Starkey and hair by Daren Borthwick, features a striking side-by-side juxtaposition. On the left, a brown dog with long, wavy fur wears a structured white collar with a metallic button. On the right, a person with similarly styled long brown hair and matching facial features wears the exact same white collar against a clean, neutral background. The minimal studio lighting highlights the textures of the hair and fur, emphasizing the conceptual symmetry between the subjects. Bold white typography at the top reads THEANIMALS, with ANIMAL RESORT 2023 and HUMAN RESORT 2023 positioned below each respective side.

Style

Editorial, Horizontal, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign