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Coach Observed by Us
ProjectCoach X Observed By Us 2023 Ad Campaign
Model Jalin Johnson in embroidered denim overalls holding a cream mushroom-illustrated crossbody bag under a clear blue sky.

Coach, Observed by Us Coach X Observed By Us 2023 Ad Campaign 2023

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
Jessica Herschko & Kirsten Dunst
Jessica Herschko & Kirsten DunstObserved by Us Creative Directors
Matthew Yoscary
Matthew YoscaryPhotographer
Jalin Johnson and Sophie Thatcher
Jalin Johnson and Sophie ThatcherModels

Tags

jalin johnsonjalin johnson coachillustrated crossbody bagcrossbody bagleather shoulder bagembroidered denim overallsdenim overallsdungarees

Description

Model Jalin Johnson is photographed against a bright, sunlit blue sky with warm lens flare for the Coach X Observed By Us 2023 ad campaign. He wears light-wash denim overalls adorned with playful embroidered colorful stars and a sun motif over a white crewneck t-shirt. Across his torso, he holds a structured off-white leather crossbody bag featuring whimsical mushroom and nature illustrations. The low-angle vertical framing highlights the artisanal motifs and leather strap details, shot by photographer Matthew Yoscary.