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  • ·Coach x Observed by Us 2023 Campaign Handbag
BrandCoach x Observed by Us
ProjectCoach X Observed By Us 2023 Ad Campaign
Coach monogram camera bag with embroidered dinosaur patches and a leather rocket pouch resting on an outdoor ledge in bright sunlight.

Coach x Observed by Us Coach X Observed By Us 2023 Ad Campaign 2023

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
Jessica Herschko & Kirsten Dunst
Jessica Herschko & Kirsten DunstObserved by Us Creative Directors
Matthew Yoscary
Matthew YoscaryPhotographer
Jalin Johnson and Sophie Thatcher
Jalin Johnson and Sophie ThatcherModels

Tags

coach monogram crossbody bagcoach crossbody bagmonogram camera bagleather rocket walletleather zip pouchdinosaur patch bag

Description

A still life product shot from the Coach x Observed by Us 2023 advertising campaign features a signature monogram crossbody bag alongside a small leather pouch. The main handbag showcases dinosaur illustrations and warm leather trim, while the attached wallet features a colorful cartoon rocket and stars motif. Positioned on an outdoor stone ledge, the items are illuminated by direct sunlight with prominent lens flare against an expansive cityscape and clear blue sky. Creative direction was led by Stuart Vevers alongside Jessica Herschko and Kirsten Dunst, with photography by Matthew Yoscary.

Style

Vertical, Commercial, Warm, Lens Flare

Techniques

Natural light

Industries

Bags & Accessories

Color

Camel (50%)
Taupe (30%)
Golden Yellow (20%)

Background

Rooftop

Context

Advertising Campaign