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  • ·Coach X Observed By Us 2023 Ad Campaign portrait
BrandCoach x Observed by Us
ProjectCoach X Observed By Us 2023 Ad Campaign
Man with long braided hair wearing a blue shirt and brown shorts carrying a leather crossbody bag against a clear sky.

Coach x Observed by Us Coach X Observed By Us 2023 Ad Campaign 2023

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
Jessica Herschko & Kirsten Dunst
Jessica Herschko & Kirsten DunstObserved by Us Creative Directors
Matthew Yoscary
Matthew YoscaryPhotographer
Jalin Johnson and Sophie Thatcher
Jalin Johnson and Sophie ThatcherModels

Tags

man with braided hairman wearing blue shirtbraided hairblue shirtbrown leather shortsleather shortsbrown leather bagleather bagcrossbody bag

Description

This advertising campaign portrait features a person with long braided hair wearing a blue button-down shirt and brown leather shorts, carrying a matching brown leather crossbody bag. The shot is captured from a low angle against a bright, clear blue sky with visible lens flare from natural sunlight. The composition emphasizes outdoor energy and distinctive apparel textures. Matthew Yoscary photographed the campaign for the Coach X Observed By Us 2023 collection.

Style

Vertical, Commercial, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Caramel (50%)

Background

Clear Sky

Context

Advertising Campaign