Coach x Observed by Us

Jul 2023

The Coach x Observed by Us 2023 ad campaign captures a breezy, sun-drenched aesthetic that perfectly encapsulates the whimsical spirit of the collaboration. Under the vision of Coach Creative Director Stuart Vevers alongside Observed by Us founders Jessica Herschko and Kirsten Dunst, the project leans into a playful, artisanal narrative that celebrates hand-drawn illustrations and colorful embroidery. Photographed by Matthew Yoscary, the imagery utilizes consistent natural light to create an ethereal, high-key atmosphere where the products—ranging from heart-shaped leather bags to monogrammed shoulder accessories—are elevated against vibrant, cloudless blue skies. The campaign features models Jalin Johnson and Sophie Thatcher, whose relaxed poses and casual styling emphasize the collection's approachable luxury. By integrating motifs like celestial bodies, mushrooms, and floral elements directly onto the leather goods and denim pieces, the creative team achieves a cohesive editorial minimalism that feels both nostalgic and fresh. The use of low-angle portrait compositions highlights the texture and intricate craftsmanship of the accessories, ensuring they remain the focal point. This commercial project effectively channels a carefree summer mood, where the tactile quality of the leather contrasts beautifully with the soft lens flares and the bright, outdoor backdrop, resulting in a visual story that is as imaginative as it is polished.

Lifestyle, Commercial, Commercial, Editorial, Editorial

Natural light, Natural light

Bags & Accessories, Bags & Accessories, Fashion, Fashion