Café Rico Brand Identity 2021

Description

This graphic illustration features a dense, repeating pattern of cheerful, smiling faces overlapping one another across the entire frame. Created by Réplica Studio as part of the brand identity project for Café Rico, the composition employs a vibrant palette of green, blue, pink, red, and orange. Each face is rendered with simple black outlines forming circular eyes and upturned curved mouths, accentuated by bold black borders that define the overlapping shapes. The flat, saturated colors and playful aesthetic create a lively, continuous graphic wallpaper effect without any visible background space. The clean lines and uniform graphic style reflect a distinct commercial design approach.

Style

Horizontal, Commercial, playful, Graphic

Techniques

Typography, Vector

Industries

Beverages

Color

Background

Geometric Pattern

Context

Advertising Campaign