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BrandClose Enough
ProjectBrand Identity
Triptych poster design featuring a blue sky with an airplane, a red panel with text and a tower, and green grass with overlaid text.

Close Enough Brand Identity 2018

Associated creatives

SCCO Studio
SCCO StudioGraphic Design

Tags

triptych poster designposter designtriptych posterposterbrand identitygraphic design

Description

This triptych poster design created by SCCO Studio for the brand Close Enough is divided into three distinct vertical panels, each presenting a contrasting photographic scene with typographic overlays. The left panel shows an airplane ascending through a blue sky with white clouds, overlaid with vertical text reading 'CLOSE ENOUGH'. The central panel features a reddish-orange textured background with silhouetted trees, a tall structure resembling a transmission tower, and stacked white location names including 'LIDCOMBE', 'AUBURN', 'GRANVILLE', 'SYDNEY', 'CANBERRA', and 'OUTER SPACE'. The right panel displays a dense cluster of lush green leaves with overlaid text containing prose about trust and holding on. The entire composition is framed against a solid black background.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Sky Blue (40%)
Rust (30%)
Forest Green (30%)

Context

Advertising Campaign