Close Enough Brand Identity 2018

Description

This image showcases a brand identity project for Close Enough, featuring a large, vibrant orange inflatable structure installed outdoors against an architectural red brick building and a clear sky. The fabric of the inflatable surface exhibits a gathered, gathered-tension texture with folds and pinched seams. Bold white uppercase typography is overlaid across the composition, spelling out the brand name vertically and horizontally. Natural daylight illuminates the scene, highlighting the glossy synthetic texture of the orange material and casting subtle shadows within the folds. The low-angle perspective emphasizes the scale of the installation against the surrounding urban architecture.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Color

Background

Residential Building

Context

Advertising Campaign