Brand Identity 2018

Description

This studio photograph showcases two black cotton tote bags displayed against a solid neutral grey background as part of a brand identity project by Paul Belford Ltd for City Gateway. The bag on the left features bold orange typography reading City Gateway on the lower right corner, while the bag on the right displays the website address vertically in matching orange lettering. Both bags include black fabric shoulder straps and clean minimalist branding design.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Background

Grey Seamless

Context

Advertising Campaign