Other Echo Brand Identity 2021

Description

This project showcase features three brown paper bags of ascending sizes displayed against a dark background. Each bag is printed with bold, uppercase black typography spelling out descriptive text. The composition is clean and minimalist, highlighting the packaging design and paper texture. The lighting is focused and even, creating soft definition around the edges of the objects.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Color

Background

Black Seamless

Context

Advertising Campaign