BrandChanel
ProjectSpring 2026 Ad Campaign
Chanel Spring 2026 Ad Campaign 2026
Associated creatives
Matthieu BlazyChanel Creative Director
Sheila SingleCreative Director
Stuart WinecoffDirector
Alec SothPhotographer
Aditsa BerzeniaModels
Awar OdhiangModels
Bhavitha MandavaModels
Cathy SimmonsModels
Josephen AkueiModels
Latahlia HicklingModels
Loli BahiaModels
Marta FrecciaModels
Noor KhanModels
Trinidad CastañoModels
Waleska GorczevskiModels
Xiuli JiangModels
DuffyHair
Lucia PieroniMakeup
Antole RaineyManicurist
Anita BittonCasting Director
Lorenzo RotondCasting Director
La PausaLocation
Costa AzzurraLocation
Tags
Description
Chanel presents an exquisite look from its Spring 2026 ad campaign, photographed by Alec Soth with creative direction by Matthieu Blazy and Sheila Single. A model reclines gracefully on a quilted cream bed inside a sunlit, wood-paneled room featuring ornate furnishings and a tall floral arrangement. She wears a structured white tweed jacket and skirt edged with dark blue trim, complemented by red heels. Soft natural light gently illuminates the scene, highlighting the rich textures of the carved wooden walls and the golden decorative headboard. The composition conveys an atmosphere of quiet elegance and sophisticated repose.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Cream (50%)
Pure White (30%)
Jet Black (20%)
Background
Bedroom
Context
Advertising Campaign