BrandChanel
ProjectSpring 2026 Ad Campaign
Chanel Spring 2026 Ad Campaign 2026
Associated creatives
Matthieu BlazyChanel Creative Director
Sheila SingleCreative Director
Stuart WinecoffDirector
Alec SothPhotographer
Aditsa BerzeniaModels
Awar OdhiangModels
Bhavitha MandavaModels
Cathy SimmonsModels
Josephen AkueiModels
Latahlia HicklingModels
Loli BahiaModels
Marta FrecciaModels
Noor KhanModels
Trinidad CastañoModels
Waleska GorczevskiModels
Xiuli JiangModels
DuffyHair
Lucia PieroniMakeup
Antole RaineyManicurist
Anita BittonCasting Director
Lorenzo RotondCasting Director
La PausaLocation
Costa AzzurraLocation
Tags
Description
Chanel presents its Spring 2026 ad campaign, featuring a diverse group of models styled in sophisticated apparel ranging from structured tweed jackets to flowing evening dresses. The group is artfully arranged outdoors amidst olive trees and a Mediterranean-style architectural backdrop with large arched windows and a paved courtyard. The composition is captured with soft natural lighting, highlighting detailed textures in clothing, accessories, and surrounding foliage. Creative direction is led by Matthieu Blazy and Sheila Single, with photography by Alec Soth.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (40%)
Pure White (30%)
Beige (30%)
Background
Garden
Context
Advertising Campaign