BrandChanel
ProjectSpring 2026 Ad Campaign
Chanel Spring 2026 Ad Campaign 2026
Associated creatives
Matthieu BlazyChanel Creative Director
Sheila SingleCreative Director
Stuart WinecoffDirector
Alec SothPhotographer
Aditsa BerzeniaModels
Awar OdhiangModels
Bhavitha MandavaModels
Cathy SimmonsModels
Josephen AkueiModels
Latahlia HicklingModels
Loli BahiaModels
Marta FrecciaModels
Noor KhanModels
Trinidad CastañoModels
Waleska GorczevskiModels
Xiuli JiangModels
DuffyHair
Lucia PieroniMakeup
Antole RaineyManicurist
Anita BittonCasting Director
Lorenzo RotondCasting Director
La PausaLocation
Costa AzzurraLocation
Tags
Description
Captured by photographer Alec Soth for the Chanel Spring 2026 ad campaign, this outdoor editorial features three female models posing together in an sunlit coastal environment. The central figure wears an intricate orange woven tweed jacket layered with elaborate beaded necklaces, flanked by models in black-and-white patterned knitwear and pale textured separates. Each model carries a luxury handbag while wearing detailed artisanal jewellery. Natural sunlight illuminates the scene against a background of olive trees and distant blue sea. The creative direction is led by Matthieu Blazy and Sheila Single.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Burnt Orange (40%)
Jet Black (30%)
Pure White (30%)
Background
Forest
Context
Advertising Campaign