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  • ·Carhartt WIP Fall 2025 Ad Campaign Living Room Editorial
BrandCarhartt WIP
ProjectFall 2025 Ad Campaign
Two men seated on a patterned sofa playing video games in a living room, wearing casual streetwear and puffer jackets.

Carhartt WIP Fall 2025 Ad Campaign 2025

Associated creatives

Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box Prod
Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box ProdAgency
Ben Dorado
Ben DoradoCreative Director
Dan Regan
Dan ReganPhotographer
Ayanna
AyannaModels
Aminah
AminahModels
Chelsea
ChelseaModels
Harmony
HarmonyModels
Akim
AkimModels
Gordon
GordonModels
Haleigh
HaleighModels
Jaylin
JaylinModels
Sheron
SheronModels
Kaiden
KaidenModels
Brezhanè Townsend
Brezhanè TownsendStylist
Michele Mansoor
Michele MansoorCasting Director

Tags

two men playing video gamestwo menmen playing video gamesman in brown work jacketbrown work jacketwork jacketman in grey puffer jacketgrey puffer jacketpuffer jacket

Description

This image from the Carhartt WIP Fall 2025 ad campaign features two Black men seated on a striped patterned sofa inside a domestic living room. The man on the left wears a brown work jacket over a white sweater and tan trousers, while holding a game controller. The man on the right wears a grey puffer jacket and dark jeans, holding a white controller with dreadlocks visible beneath a dark cap. The scene is shot with a cool blue-toned color grade, creating an intimate indoor atmosphere. The composition highlights casual streetwear and relaxed styling within a home environment.

Style

Editorial, Horizontal, Desaturated, Cool

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Jet Black (50%)

Background

Living Room

Context

Advertising Campaign