BrandCarhartt WIP
ProjectFall 2025 Ad Campaign

Carhartt WIP Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Three young men pose outdoors in an editorial portrait for the Carhartt WIP Fall 2025 ad campaign, photographed by Dan Regan with creative direction by Ben Dorado. The subject on the left wears a tan canvas workwear jacket with a visible brand logo patch over a cream knit sweater and wire-rimmed glasses. In the center, a young man with dreadlocks wears a dark patterned polo shirt, while the subject on the right wears a grey puffer jacket and a dark cap. The background shows a residential street with a house under a clear sky. The image features natural lighting and a candid documentary feel.
Style
Documentary, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Camel (50%)
Navy (40%)
Jet Black (10%)
Background
Residential Building
Context
Advertising Campaign