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  • ·Carhartt WIP Fall 2025 Ad Campaign Denim Editorial
BrandCarhartt WIP
ProjectFall 2025 Ad Campaign
Model from behind with long blonde hair wearing dark denim pants standing in front of grey lockers

Carhartt WIP Fall 2025 Ad Campaign 2025

Associated creatives

Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box Prod
Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box ProdAgency
Ben Dorado
Ben DoradoCreative Director
Dan Regan
Dan ReganPhotographer
Ayanna
AyannaModels
Aminah
AminahModels
Chelsea
ChelseaModels
Harmony
HarmonyModels
Akim
AkimModels
Gordon
GordonModels
Haleigh
HaleighModels
Jaylin
JaylinModels
Sheron
SheronModels
Kaiden
KaidenModels
Brezhanè Townsend
Brezhanè TownsendStylist
Michele Mansoor
Michele MansoorCasting Director

Tags

woman standing in front of lockerswoman standingstanding in front of lockersdark denim pantsdenim pantslong blonde hairblonde hair

Description

This photograph for the Carhartt WIP Fall 2025 ad campaign, shot by photographer Dan Regan with creative direction by Ben Dorado, captures a model from behind standing in front of a bank of grey metal lockers. The model wears dark denim work pants featuring the Carhartt WIP logo pocket on the back, paired with long blonde crimped hair. The composition is intimate and straightforward, emphasizing utilitarian apparel within a locker room setting. The lighting is natural and direct, casting soft shadows across the industrial metallic background.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Denim (50%)
Medium Grey (50%)

Background

Office

Context

Advertising Campaign