Fall 2025 Ad Campaign 2025

Description

Captured by photographer Dan Regan for Carhartt WIP's Fall 2025 ad campaign, this image portrays three young men gathered in a domestic living room. The foreground features a man seated on a patterned sofa, casually holding a video game controller while wearing a tan canvas work jacket. In the midground, a second individual sits nearby interacting with a mobile device, and a third stands casually near an open doorway in the background. The interior features wood-paneled walls and blue paint, illuminated by soft ambient lighting that establishes a candid, observational mood. Styled by Brezhanè Townsend with casting by Michele Mansoor, the scene highlights authentic street-level aesthetics.

Style

Documentary, Horizontal, Desaturated, Earthy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Living Room

Context

Advertising Campaign