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ProjectFall 2025 Ad Campaign
Three young men outdoors on a suburban street, one riding a red bicycle past a house with a mailbox.

Fall 2025 Ad Campaign 2025

Associated creatives

Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box Prod
Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box ProdAgency
Ben Dorado
Ben DoradoCreative Director
Dan Regan
Dan ReganPhotographer
Ayanna
AyannaModels
Aminah
AminahModels
Chelsea
ChelseaModels
Harmony
HarmonyModels
Akim
AkimModels
Gordon
GordonModels
Haleigh
HaleighModels
Jaylin
JaylinModels
Sheron
SheronModels
Kaiden
KaidenModels
Brezhanè Townsend
Brezhanè TownsendStylist
Michele Mansoor
Michele MansoorCasting Director

Tags

three young menyoung men outdoorsmen on streetman riding bicycleman on red bicyclered bicyclebicycle

Description

Carhartt WIP Fall 2025 ad campaign captured outdoors on a suburban street by photographer Dan Regan with creative direction by Ben Dorado. Three young Black men are featured in styled workwear and casual apparel, with one individual riding a small red bicycle past a residential house and a parked car. The natural lighting and street-level framing create an observational, editorial feel that highlights contemporary workwear styling curated by Brezhanè Townsend.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Camel (40%)
Jet Black (30%)
Slate (30%)

Background

Street

Context

Advertising Campaign