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ProjectFall 2025 Ad Campaign
Woman lying on a bed taking a selfie with her phone inside a bedroom with warm lighting and a patterned blanket

Fall 2025 Ad Campaign 2025

Associated creatives

Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box Prod
Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box ProdAgency
Ben Dorado
Ben DoradoCreative Director
Dan Regan
Dan ReganPhotographer
Ayanna
AyannaModels
Aminah
AminahModels
Chelsea
ChelseaModels
Harmony
HarmonyModels
Akim
AkimModels
Gordon
GordonModels
Haleigh
HaleighModels
Jaylin
JaylinModels
Sheron
SheronModels
Kaiden
KaidenModels
Brezhanè Townsend
Brezhanè TownsendStylist
Michele Mansoor
Michele MansoorCasting Director

Tags

woman taking selfiewoman on bedwomantaking selfiesmartphonecrop topdenim jeansjeans

Description

Captured by photographer Dan Regan for Carhartt WIP's Fall 2025 ad campaign, this horizontal interior portrait features a woman reclining on a bed while holding up a smartphone to take a selfie. She wears a dark crop top and denim jeans, accessorized with a patterned head covering. The bedroom setting includes warm coral walls, a bedside lamp casting a gentle glow, a dark wooden dresser, and a patterned blanket draped across the foreground. The warm color grading and natural lighting evoke a candid, intimate mood within a domestic space.

Style

Lifestyle, Horizontal, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Denim (50%)

Background

Bedroom

Context

Advertising Campaign