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BrandGlad
ProjectBrand Identity
A collage of colourful gourmet food packaging designs featuring bold typography, oval cutouts revealing cured ham, and vibrant contrasting hues.

Glad Brand Identity 2023

Associated creatives

VOLTA
VOLTAGraphic Design
Studio Deploy
Studio DeployGraphic Design
Maniac Studio
Maniac StudioGraphic Design
Philippe Dionne Bussières
Philippe Dionne BussièresGraphic Design
Pràctica
PràcticaGraphic Design
Bielke&Yang
Bielke&YangGraphic Design
Order
OrderGraphic Design
SCCO Studio
SCCO StudioGraphic Design

Tags

food packaging designpackaging designfood packaginggourmet ham packagingham packagingbrand identitytypography design

Description

This image showcases a vibrant brand identity and packaging design for Glad, featuring a grid of colourful product packages for cured hams such as Jamon Serrano and Jamon de Bellota Iberico. Each package employs bold, high-contrast typography in colours like red, yellow, green, pink, and gold against black or white grounds. Oval cutouts in the center of the designs reveal actual slices of marbled ham inside. The graphic layout demonstrates careful attention to colour theory, typography hierarchy, and food presentation.

Style

Horizontal, Commercial, Graphic, Retro

Techniques

Typography, Vector

Industries

CPG / Packaged Food

Color

Crimson (30%)
Lemon (30%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign