BrandCalvin Klein
ProjectSummer 2025 Ad Campaign

Calvin Klein Summer 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black and white portrait for the Calvin Klein Summer 2025 ad campaign features a shirtless man with long, wet curly hair kneeling in shallow water. He wears fitted denim jeans with a visible branded waistband, and sand lightly coats his skin and back. The composition is shot in high contrast, highlighting the textures of wet denim, water ripples, and the subject's physique against a dark background. Photographed by Stuart Winecoff, the image embodies a raw and elemental aesthetic.
Style
Editorial, Vertical, Monochrome, Gritty
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Light Grey (40%)
Background
Sandy Beach
Context
Advertising Campaign
