Summer 2025 Ad Campaign 2025

Description

This photograph for the Calvin Klein Summer 2025 ad campaign, captured by photographer Stuart Winecoff, features a shirtless male model lying back on a textured sandy terrain. He wears blue jeans that are unbuttoned, revealing a white branded underwear waistband. The lighting creates high-contrast shadows across his muscular physique as he reclines with his head tilted upward. The composition uses a vertical framing with deep shadows, emphasizing the textures of the sand and denim fabric.

Style

Vertical, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign