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BrandCalvin Klein
ProjectSummer 2025 Ad Campaign
Close-up portrait of a shirtless man lying down with sand on his skin against a dark background for Calvin Klein.

Calvin Klein Summer 2025 Ad Campaign 2025

Associated creatives

Stuart Winecoff
Stuart WinecoffPhotographer
Vika Evseeva and Lucas Barski
Vika Evseeva and Lucas BarskiModels

Tags

shirtless man lying downshirtless manman lying downmale model portraitshirtless modelmale modelman

Description

This portrait from the Calvin Klein Summer 2025 ad campaign features a shirtless male model lying down with grains of sand dusted over his skin and arms. The composition is a tight, intimate close-up highlighting sculpted musculature and wet-look textures under directional studio lighting. Shot by photographer Stuart Winecoff, the imagery is set against a stark black background that isolates the subject. The lighting creates high-contrast highlights across the contours of the body while maintaining deep shadow depth.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Background

Black Seamless

Context

Advertising Campaign