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  • ·Calvin Klein Summer 2025 Ad Campaign Denim Portrait
BrandCalvin Klein
ProjectSummer 2025 Ad Campaign
Model with dark curly hair wearing a Calvin Klein bralette and monogram denim jeans seated on a dark ground.

Calvin Klein Summer 2025 Ad Campaign 2025

Associated creatives

Stuart Winecoff
Stuart WinecoffPhotographer
Vika Evseeva and Lucas Barski
Vika Evseeva and Lucas BarskiModels

Tags

woman wearing bralette and jeanswoman in bralettewoman in jeansmodel with curly hairbralettemonogram denim jeansdenim jeans

Description

This black and white portrait for the Calvin Klein Summer 2025 ad campaign features a model with dark curly hair seated against a dark background. She wears a branded bralette with elastic underband and monogram patterned denim jeans. The lighting is low-key, casting soft shadows across her figure and creating high-contrast highlights on her skin and clothing. The composition is intimate and direct, captured with a moody aesthetic and grainy film texture.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Black Seamless

Context

Advertising Campaign