Calvin Klein Summer 2025 Ad Campaign 2025

Description

This black and white advertising portrait for the Calvin Klein Summer 2025 ad campaign features a model with wet hair posing waist-deep in water. She wears an unbuttoned denim jacket and matching denim jeans, with her hands tucked into the front pockets. The high-contrast monochromatic grading emphasizes the wet texture of her hair and clothing against a dark background. Stuart Winecoff photographed the campaign.

Style

Vertical, Commercial, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Black Seamless, Transport Hub

Context

Advertising Campaign