Calvin Klein Spring 2024 Ad Campaign 2024

Description

This black and white image features South Korean artist Jung Kook posing inside a grand transit hall for Calvin Klein's Spring 2024 ad campaign, photographed by Mert Alas with styling by Emmanuelle Alt. Jung Kook stands with his legs apart, wearing a dark leather jacket with a popped collar, fitted trousers, and dark boots. The background reveals the expansive arched architecture and departure boards of Grand Central Terminal in New York City. The composition utilizes high-contrast monochrome tones and dramatic perspective to highlight the subject against the vast interior space. The Calvin Klein brand logo appears on the left side of the frame.

Style

Vertical, Commercial, Monochrome, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Transport Hub

Context

Advertising Campaign