Calvin Klein Spring 2024 Ad Campaign 2024

Description

This monochrome fashion portrait features global pop star Jung Kook as part of the Calvin Klein Spring 2024 ad campaign. Photographed by Mert Alas against a clean white seamless background, the subject poses in a relaxed denim zip-up shirt and matching relaxed-fit jeans, styled by Emmanuelle Alt. The high-contrast lighting accentuates the texture of the denim and the sharp composition of the shot. The clean studio aesthetic highlights the minimalist yet impactful approach characteristic of the brand's advertising imagery.

Style

Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign