Calvin Klein Spring 2024 Ad Campaign 2024

Description

This black-and-white fashion campaign image features musician and model Jung Kook posing inside the grand hall of Grand Central Terminal in New York City. Captured by photographer Mert Alas for the Calvin Klein Spring 2024 ad campaign, the subject wears a dark jacket over a white t-shirt paired with white trousers and dark boots. The expansive terminal concourse stretches into the background with stone balustrades, classical architecture, and distant figures creating a sense of scale. The composition employs high-contrast monochrome tones and clean commercial art direction.

Style

Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Transport Hub

Context

Advertising Campaign