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BrandCalvin Klein
Project'Pride' 2026 Ad Campaign
Shirtless man in bright pink Calvin Klein underwear reclining on a black leather couch in a minimalist studio.

Calvin Klein 'Pride' 2026 Ad Campaign 2026

Associated creatives

Deon Hinton
Deon HintonCreative Director
Bruno Stau
Bruno StauCreative Director
Rebekah Campbell
Rebekah CampbellCreative Director

Tags

man in pink underwearman in underwearpink underwearpink boxer briefsboxer briefscalvin klein underwearshirtless manman reclining on couchblack leather couchblack leather sofaleather couch

Description

A shirtless man reclines back across a black leather couch wearing vivid pink Calvin Klein boxer briefs featuring a white logo waistband. He looks toward the camera with dark wavy hair, light facial stubble, and visible ink tattoos along his inner forearm and thigh. The scene is illuminated by soft, diffused lighting set against a clean, neutral studio background.

Style

Vertical, Commercial, Sensual

Techniques

Soft Light

Industries

Lingerie & Underwear

Event

Pride

Color

Magenta (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign