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BrandCalvin Klein
Project'Pride' 2026 Ad Campaign
A Black man in black Calvin Klein boxer briefs reclines on a brown carpet under dramatic diagonal window shadows.

Calvin Klein 'Pride' 2026 Ad Campaign 2026

Associated creatives

Deon Hinton
Deon HintonCreative Director
Bruno Stau
Bruno StauCreative Director
Rebekah Campbell
Rebekah CampbellCreative Director

Tags

black man in black boxer briefsblack manman in boxer briefsblack boxer briefsboxer briefsmens underwear

Description

A top-down full-length photograph captures a Black man with an afro reclining on a brown carpeted surface. He is positioned diagonally with his hands behind his head and eyes closed, wearing black Calvin Klein boxer briefs with an orange-trimmed waistband. Strong directional sunlight casts high-contrast geometric window shadows across his body and the warm brown floor.

Style

Vertical, Commercial, Moody, Warm

Techniques

Hard Light

Industries

Lingerie & Underwear

Event

Pride

Color

Jet Black (80%)
Amber (20%)

Background

Fabric Texture

Context

Advertising Campaign