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BrandCalvin Klein
Project'Pride' 2026 Ad Campaign
A shirtless man stretching his arm while wearing bright green Calvin Klein boxer briefs and white ribbed socks in an open studio space.

Calvin Klein 'Pride' 2026 Ad Campaign 2026

Associated creatives

Deon Hinton
Deon HintonCreative Director
Bruno Stau
Bruno StauCreative Director
Rebekah Campbell
Rebekah CampbellCreative Director

Tags

man in green underwearman in green boxer briefsgreen boxer briefsgreen underwearboxer briefsshirtless manwhite crew sockswhite socks

Description

A full-length vertical shot features an athletic, shirtless man posing against a neutral white wall and polished concrete floor. He wears vibrant lime green Calvin Klein boxer briefs paired with mid-calf white ribbed socks. With one arm raised and bent across his chest in a stretching pose, he gazes directly toward the camera with a focused expression. Soft, even studio lighting defines his physique and illuminates the clean, minimalist composition of the set.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Lingerie & Underwear

Event

Pride

Color

Lime (60%)
Pure White (40%)

Background

Set-dressed

Context

Advertising Campaign