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BrandCalvin Klein
Project'Pride' 2026 Ad Campaign
Man in a white ribbed tank top and yellow boxer briefs crouched against a bright white studio backdrop.

Calvin Klein 'Pride' 2026 Ad Campaign 2026

Associated creatives

Deon Hinton
Deon HintonCreative Director
Bruno Stau
Bruno StauCreative Director
Rebekah Campbell
Rebekah CampbellCreative Director

Tags

man in yellow boxer briefsman in yellow underwearman in white tank topwhite ribbed tank topribbed tank topwhite tank topyellow boxer briefsyellow underwearboxer briefswhite crew sockswhite socks

Description

A male model poses in a white ribbed tank top and pastel yellow boxer briefs for the Calvin Klein 'Pride' ad campaign. Creative directed by Deon Hinton, Bruno Stau, and Rebekah Campbell, the shot features the subject in a dynamic crouched pose with one knee raised while holding a white crew sock. Diffused soft studio lighting illuminates the figure against an off-white backdrop, highlighting subtle tattoos on his thigh and arm.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Lingerie & Underwear

Event

Pride

Color

Off-White (50%)
Butter (30%)

Background

White Seamless, House

Context

Advertising Campaign