BrandCalvin Klein
ProjectCK 90’S UTILITY CAMPAIGN

Calvin Klein CK 90’S UTILITY CAMPAIGN 2026
Associated creatives
Tags
Description
This portrait from the Calvin Klein 90S Utility Campaign features a model seated on a small wooden stool against a muted, neutral background. The subject wears an unbuttoned white shirt layered over a white tank top, paired with relaxed khaki trousers bearing subtle branding. The lighting is soft and directional, creating gentle shadows that emphasize the texture of the garments and the warm tones of the setting. The composition is clean and direct, highlighting the minimal styling typical of the campaign. Photography is by Luis Alberto Rodriguez, with creative direction by Ben Keren and styling by Carlos Nazario.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Camel (50%)
Background
Textured Backdrop
Context
Advertising Campaign




