BrandCalvin Klein
ProjectCK 90’S UTILITY CAMPAIGN

Calvin Klein CK 90’S UTILITY CAMPAIGN 2026
Associated creatives
Tags
Description
Model Aboubakar Konte stands on a cobblestone urban street holding a vintage road bicycle for the Calvin Klein 90s Utility campaign, photographed by Luis Alberto Rodriguez with creative direction by Ben Keren. He wears a beige zip-up work jacket over a plain white crewneck t-shirt paired with light-wash frayed denim shorts, ribbed white crew socks, and black leather penny loafers. Keys hang from the waistband of his denim shorts as he gazes forward with a calm, neutral expression. Diffused natural daylight illuminates the city scene, with classic multi-story brick buildings extending into the softly blurred background alongside the Calvin Klein text logo.
Style
Vertical, Commercial, Warm, Retro
Techniques
Natural light
Industries
Menswear
Color
Beige (40%)
Denim (40%)
Pure White (20%)
Background
Street
Context
Advertising Campaign




