Logo
  • Home
  • ·Media
  • ·Calvin Klein 90s Utility Campaign by Luis Alberto Rodriguez
Model wearing an open white button-down shirt, white tank top, and loose beige utility trousers against a warm textured studio backdrop.

Calvin Klein CK 90’S UTILITY CAMPAIGN 2026

Associated creatives

Tags

Description

Full-length studio campaign photograph for the Calvin Klein 90s Utility campaign, shot by photographer Luis Alberto Rodriguez with creative direction by Ben Keren and styling by Carlos Nazario. The model stands against a warm, subtly textured taupe studio backdrop wearing an unbuttoned crisp white long-sleeve shirt over a white cropped tank top paired with wide-leg beige drawstring utility trousers and black flip-flops. Soft directional studio lighting highlights the relaxed tailoring and clean minimalist aesthetic, accompanied by the white Calvin Klein logo in the lower right.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Pure White (50%)
Beige (40%)

Background

Textured Backdrop

Context

Advertising Campaign