Burberry “It’s Always Burberry Weather” 2024 Ad Campaign 2024

Description

Zhang Jingyi stands as the central subject on an illuminated suspension bridge wearing a classic belted beige trench coat layered with a bold red plaid scarf. The portrait forms part of the Burberry It Is Always Weather 2024 ad campaign photographed by Alasdair McLellan under Daniel Lee's creative direction. The bridge background features soft twilight lighting with lit lampposts and architectural details framing the composition. The shot employs natural lighting with a warm editorial color grading that highlights the textures of the outerwear and scarf.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Bridge

Context

Advertising Campaign