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·“It’s Always Burberry Weather” 2024 Ad Campaign

Black and white check handbag resting on a white tablecloth next to a silver sugar bowl and teacup.

Cara Delevingne wearing a brown shearling aviator jacket outdoors in London with Big Ben in the background.

Eberechi Eze wading in a river holding a fishing rod for Burberry wearing a beige jacket and dark sweater

Zhang Jingyi wearing a beige trench coat and red plaid scarf against an outdoor bridge background

Barry Keoghan wearing a green plaid hooded puffer jacket sitting indoors with a cream upholstered background

Zhang Jingyi wearing a beige trench coat and red plaid scarf on a bridge for Burberry.

Black and white check handbag resting on a round white tablecloth with a sugar bowl, teacup, and glass

Burberry plaid scarf draped on a white clothed café table with a cup of coffee and sugar bowl

Red and black plaid Burberry scarf draped over a wooden park bench with a visible branded label

Barry Keoghan wearing a green plaid puffer jacket seated at an outdoor cafe table for Burberry

Close-up portrait of a person wearing an olive green plaid hooded puffer jacket by Burberry

Cole Palmer in a brown duffle coat outdoors for the Burberry It is Always Burberry Weather campaign

Close-up portrait of Little Simz wearing a fur-lined hood and tan jacket for Burberry, photographed by Alasdair McLellan.

Olivia Colman wearing a quilted olive green jacket leaning against a turquoise car for Burberry

Burberry plaid scarf resting on a small white table with a cup of coffee and sugar cubes

Close-up portrait of Cole Palmer wearing a dark plaid hooded puffer jacket from Burberry's 2024 campaign

Little Simz seated in a train cabin wearing a beige hooded jacket with faux fur trim for the Burberry 2024 campaign.

Cole Palmer seated outdoors in a brown duffle coat amidst autumn foliage for the Burberry 2024 campaign

Burberry “It’s Always Burberry Weather” 2024 Ad Campaign 2024

About

For its 2024 campaign, It’s Always Burberry Weather, the luxury fashion house masterfully leans into the quintessentially British intersection of heritage and functionality. Under the creative direction of Daniel Lee, the project feels like a love letter to the brand’s origins, capturing an atmosphere that is both rugged and refined. Photographer Alasdair McLellan employs a cinematic sensibility, utilizing natural light and the iconic London cityscape—from the looming silhouette of Big Ben to the elegant structure of the Albert Bridge—as a backdrop for the house’s seasonal collection. The campaign stars a diverse cast, including Barry Keoghan, Cara Delevingne, and Olivia Colman, who are framed in both intimate portraiture and candid lifestyle shots. These images emphasize the tactile quality of the collection, whether it is the plush shearling of an aviator jacket, the classic check patterns of wool scarves, or the structured utility of leather crossbody bags. Through the use of live-action techniques and a palette that shifts from moody, overcast afternoons to the soft warmth of golden hour, the project balances commercial clarity with high-end editorial minimalism. The result is a cohesive, evocative look at the brand’s durability, presenting Burberry not just as a fashion label, but as an essential element of navigating the unpredictable beauty of the British outdoors.