Burberry

Oct 2024

For its 2024 campaign, It’s Always Burberry Weather, the luxury fashion house masterfully leans into the quintessentially British intersection of heritage and functionality. Under the creative direction of Daniel Lee, the project feels like a love letter to the brand’s origins, capturing an atmosphere that is both rugged and refined. Photographer Alasdair McLellan employs a cinematic sensibility, utilizing natural light and the iconic London cityscape—from the looming silhouette of Big Ben to the elegant structure of the Albert Bridge—as a backdrop for the house’s seasonal collection. The campaign stars a diverse cast, including Barry Keoghan, Cara Delevingne, and Olivia Colman, who are framed in both intimate portraiture and candid lifestyle shots. These images emphasize the tactile quality of the collection, whether it is the plush shearling of an aviator jacket, the classic check patterns of wool scarves, or the structured utility of leather crossbody bags. Through the use of live-action techniques and a palette that shifts from moody, overcast afternoons to the soft warmth of golden hour, the project balances commercial clarity with high-end editorial minimalism. The result is a cohesive, evocative look at the brand’s durability, presenting Burberry not just as a fashion label, but as an essential element of navigating the unpredictable beauty of the British outdoors.

Commercial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion